>> Saturday, December 4, 2010
It doesn't matter if your business is local, these days you should have an online presence on the Internet that can reach everyone, no matter where they're located. The Internet has facilitated business transactions from merchant loans to book sales, but all that didn't just happen overnight. It took those companies time to build up their online presence in a manner that their website became their brand and that brand attracted more online business. While the World Wide Web is ever evolving with new technologies and networks, here are some simple ways to get started building up your online reputation.
Sites like Facebook, LinkedIn, and Twitter aren't just places to gather and chat with your circle of friends. They can also be used to reach a wider audience and tell people about your products and services. The idea, however, is to eventually bring those people back from the social network back to your website, and for that you may need something that's halfway between commercial and social, like a blog.
Having a blog is a great way to draw people away from areas of mass socializing into a slightly more commercial feel. You can still spend time discussing relevant news and information on your business industry, but you can also talk about your offerings in more detail, which is somewhat frowned upon in some social networks. It's also a great way to have content that is updated frequently and that can be subscribed to, helping you to create more buzz for your business.
Third-Party Directories and Review Sites
You want to make sure that if you're a restaurant or a local business that you add your listing to the site so that people can review it for others. This gives your business more clout and helps to get you word-of-mouth recommendations online.